List Segmentation Strategies

I often run free online marketing strategy sessions with other small business owners. During these sessions we focus on a particular issue they have in their business and I help them work out the best approach to tackle the problem. Following a conversation within one such session, it presented these questions:

Building a list on an email/newsletter programme, what strategy can you use to best handle various access points and their ensuing lists?

What can be done to ensure that lists do not produce cross-over where clients may receive information that is no longer relevant to them as they move on in the marketing chain?

My advice is, and it would also be relevant to any business owner who creates a lot of access points into their marketing: e-books, webinars, seminars, downloads, events, newsletters, special offers and product purchases, to use a tried and tested email/newsletter programme to look after the lists and use to cater to the demands of a multiple access point market.

The great feature of email/newsletter programmes are their list management functionality. You won't annoy members on your lists, if you are sending a newsletter to more than one list at a time, they will ensure that each person received the newsletter only once, even if they are members of multiple lists, provided they signed up for all lists with the same email address. So for example, you could be a member of e-book list and tele-summit list but you will receive the newsletter only once if you send it at the same time to both lists.

Indeed it's better to have lists separated for all different products, seminars, offers, events you will run. The key is to keep a separate log of why you created that list, what members signed up for, when, how this list is linked to and related to all other lists. After 6 or more months it won't be easy to remember without this log when you've got 10 lists on the system with abbreviated names!

The benefit of having lists separated is that you could then create very targeted campaigns and follow ups based on what subscribers were initially interested in: e-book, webinar, strategy session. If you bought a webinar recording, you could then promote a follow-up webinar, an e-course on the same subject and strategically up-sell on other services and products you have. If you have all your subscribers in one list you won't be able to segment and target them in the same manner.

For each new list you can have separate auto-responders' series and you can send newsletters to go out to each list individually using separate templates. What's even better, you can set up different business details for each list.

Email/newsletter programmes show you your list totals on the dashboard so you will see how many people in total you have across all lists, as well as how many active/inactive subscribers per each list. Finally, you can set up list automation,signing up for a free e-book (free-ebook list) will also get automatically added to other lists (free-teleclass, newsletter, promotions). However, if you buy a coaching session (you become a member of coaching-clients list), you'll be automatically removed from promotions list as you are now a client, rather than a prospect. This keeps your lists targeted to most relevant prospects and ensures that clients won't get bombarded with promotional messages for products or services they've already bought.

My name is Tamara Baranova. I run TJConsulting and I help small business owners grow their business by delivering effective online marketing mentoring, support and training.

It allows my clients to stop wasting valuable time and start seeing real results. Business owners I work with are serious about raising their business profile and attracting more opportunities. They want their business to succeed, to grow fast, and to generate healthy profits through online marketing strategy that works.

Want to know more? Go to my website http://www.tjconsulting.co.uk/ to grab my free eCourse 7 Steps to Online Marketing Mastery and learn how to plan your unique social media strategy. Use our step-by-step jargon-free guides to master all popular online marketing tools: Twitter, Facebook, LinkedIn, email, blogging, and more! Sign up today to get immediate access!

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Increasing Traffic To Your Website - The 5 Never-Fail Strategies!

Traffic, which is the number of people visiting your site or blog is so important that it is often described as the blood that flows within your business. Therefore, to toy with it is just making your entire online enterprise a useless and a time wasting venture! This is because without visitors to your site there cannot be any possible sale and of course without sales, your business collapses ab initio. In simple terms, the success of your business depends on a steady and continuous flow of traffic to your website.

The importance of traffic has given rise to countless numbers of reports, ebooks, and other tutorial materials on how to generate such traffic. It is not surprising that generating traffic is such an expensive undertaking, but most people would prefer getting the most traffic for the least amount of money, or even for free.

As is usual these days, it's difficult to get anything for free; however, it is still possible to find a few good ways to help build your web traffic and still pay little or nothing. Let us look at just five of these less expensive and never fail strategies!

1. Give Out Freebies:

There is nothing better than free. Therefore to attract people to your site or blog, promise them a freebie like an article, an ebook, a report, a free ecourse or even a whole software. To make it even more effective, include your own ad in it and allow people to give it away for free. The viral effect is phenomenal.

2. Free Content:

The internet is the best place to search for information now and most people are online just for that purpose. So, if you make your site the source of an up-to-date, original and thought provoking content, it is a never failing strategy to bring visitors and re-visitors to your site. An icing on the cake to make it more attractive is to offer people the option to reprint the content in their own e-zines or websites.

3. Article Marketing:

Another very effective strategy is to submit content laden articles to Article Directories. These articles that you've submitted could be resubmitted to as many sites that accept articles as possible. This is how you establish yourself as an expert and visitors troupe to your site from all angles to drink more from your fountain of knowledge.

4. Free Membership of an Online Club:

If you happen to have a membership site, give visitors to your site a free membership to the online club. Give out certain facilities like free advertising to Club Members only to woo other members to the site.

5. Offer Free Online Services

There are many who come online without the slightest knowledge of how to do one thing or the other. Being more experienced than these newcomers, you can offer to tutor them in copy writing, or search engine optimization, for example.

There, you've got just a tip of the many strategies to draw more people to your site. Let's meet at the http://www.traffichills.com for further details.

Anthony Kpodo is a Full Time Online Marketer. My interest is to reach out, and fulfil my Mission of educating people so that the complicated task of Traffic Generation and List Building will become a Joyful and Pleasnt Activity. As the #1 ingredient that determines how far your online business can reach is Traffic, Traffic and more of it, my Mission is only fulfilled if through my guidance you succeed! Therefore take this Free Software to ease your efforts at building your List fast.

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