How To Make a Squeeze Page Convert - Top 10 Techniques

A squeeze page is commonly referred to as a landing page or lead capture page, and it's sole purpose is to obtain the email address of a website visitor before they leave your site.

If you maintain contact with these leads and build a solid relationship, in the future they may buy your product or service, however should your squeeze page fail to convert, you are wasting precious traffic.

Here are My Ten Top Tips on How to Make a Squeeze Page Convert:

1. Keep it condensed and direct. Do not over-sell with to much copy on the page. Your aim is to get the visitors attention and the lead them to the website optin form

2. Your Optin Form MUST be above the fold. This means you must not need to scroll to find the form.

3. Do not make people scroll to read you copy. They wont.

4. Use an easy to read font. Sounds obvious, however it is surprising how many people try to over decorate the page. Test different fonts and measure conversion for each. Aim for a minimum of 100 visitors before you make an opinion on the test.

5. Only use clean, tidy graphics. Avoid doodles. Use red arrows that point to the optin form. This leads the eye, the colour is important.

6. Reveal the benefits of subscribing. Utilise bullet points. Test different bullets and benefits. Do not underestimate how testing can increase your results.

7. Avoid using the word "Learn". Replace it where possible with "Discover". How do these two words make you feel?

8. Don't allow your sub-header to draw the attention away from the main headline. Your headline is the key to ensuring your readers stay on your lead capture page.

9. Use proof where space allows. Credibility matters. Do not use false testimonial. If you do not have any. Give away the product to a selected few at a forum and request an honest testimonial.

10. Get as much traffic to your squeeze page as possible!

Conclusion: Test, test, test and test again. Make one small change at a time to your page to allow you to measure what works or doesn't work. Colours, fonts and graphics will all make a difference to your response rates. Test them all and don't be afraid to ask for opinions from friends or family. Post your squeeze page link on a forum and ask them to review it. You will be surprised.

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3 Tips To Make Your Squeeze Page Convert 50% More!

The squeeze page is simply a sales page but not one for selling your products. Rather, it is a web page built with only one intention - to "squeeze" out the email addresses, and not money, out of visitors to your website. It can therefore, be regarded as the gateway to your entire business. As such it should be handled and crafted with utmost care. It is in this wise that these three tips are given in this article to enhance its conversion rate.

Tip # 1:

Design a Proper Squeeze Page.

The squeeze page will reflect whether your business is a lousy or a serious one which visitors could willingly release their well guarded email addresses to. It should be well crafted with all the essentials of a sales letter.

A Great Headline - the headline is perhaps the most important part of your squeeze page. A proper headline should grab the attention and force people to read the rest of your message.Convincing Bullet Points - here, give the premise of your service, and a little bit of pre--âÂ�Â�selling.A Clean, Professional Design that makes it not only visually appealing but also displays the opt-in box prominently visible to visitors.Above the Fold, which means the opt-in box can be seen without excessive scrolling. Above all,Give a Free and Irresistible Offer of considerable value and quality upfront.

Tip # 2:

No Videos On The Page:

Video or audio are no doubt good media that could make your site unique and convince visitors to spend a little more time considering your offer, but the simple fact is that a greater number of the people who visit your squeeze page are rather impulsive; that is to say, they are not exactly patient enough for anything to load if they are not sure they want it. So, keeping your squeeze pages free of videos will allow them to load fast and cleanly. Your visitors, without any waiting, can read the salient points right away, and immediately decide to opt in while their attentions are aflame. Therefore the simple rule of thumb is that, "skip the video or visitors will skip you."

Tip # 3:

No Heavyweight Effects On Your Squeeze Page:

It is not only videos that you should skip on your squeeze page; avoid also any medium that will consume high bandwidths like Music and Sounds, because they will hold up the loading process. And so are images. Take note that smarter users have the ability to block any media from untrusted sources.

My advice in this wise is that, "if you do not want them to block you, just stick to text and graphics."

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Anthony Kpodo is a Full Time Online Marketer. My interest is to reach out, and fulfil my Mission of educating people so that the complicated task of Traffic Generation and List Building will become a Joyful and Pleasnt Activity. As the #1 ingredient that determines how far your online business can reach is Traffic, Traffic and more of it...

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