How to Build a Better List

Before I get to that, let's just go over the accepted way to get a list in the first place. You will have an on line website that includes an offer which your visitor can take up by providing their email address. The offer can be a report, an e-book, an e-course, a newsletter, whatever.

Now if you are going to get a large list, you are going to need a lot of people to visit your site and see your offer. You will know that people searching the web will use one of the six search engines, primarily Google, so you will need to have included some search engine optimisation. After inserting their search term the visitor sees the first page for that search term.

That is 10 sites to view right there. Ten sites that in the opinion of Google are the most relevant to that search term. If you ask Google how they determine this, you get "search results are determined based on a number of factors designed to provide end-users with helpful, accurate search results". Seems fair, but what are these factors?

Google says, amongst others, "Give visitors the information for which they're searching. Make sure that other sites link to yours. The key to getting links to your site is to create unique, compelling content to which other people want to link. Ensure that the internal pages link to one another".

OK, so now you have a lot of visitors and you can start that e mail list, always bearing in mind that the list of prospects needs to become a list of quality prospects. It's the quality prospect that becomes the customer. Just like Google says about your site the offer also has to have compelling content.

Now here is the mistake that so many marketers make, I know that I did in my early days. The holes in the net are too big. You have spent all this time building a good site, you have attracted a lot of visitors and now you are about to let most of them slip through the net.

Let us suppose that you have made an offer of a report and have a substantial number of replies. Of course these will receive the report at once, but here is the missed opportunity. The subject has attracted them and together with the report must come the rest of the armoury, the e-book, the e-course, the newsletter and top of the shop the membership. The membership customer will hold you in some esteem and will respect your future opinions. Remember this all came about through that all important "relevant compelling content".

List Building is a science, not an art. You can learn it with a little help. Follow me and quickly get to where you want to be. Bob stallard. http://www.popularlistbuilder.com/

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Forget the Mousetrap, Build a Better List

Maybe you have tried several but have still not yet found the right one. Don't worry you are not alone we have all been there. But, if we have all been there and all had the same experience perhaps the fault does not lie with the method of list building. Perhaps it lies with us.

Almost all experienced internet marketers will have tried several methods before they tell you about the right one. They mean the right one for them, and this will be after they have tried most of the others.

You can save yourself time, trouble and money if you only did what we all should have done. That is to do your research. All the information that you need is available to you to make a balance decision as to which method you should try first. I say try first because if you have done your research and found the method for you, this should not preclude you for doing another method at the same time or later.

You need to ask yourself if you have the aptitude. There is little point trying to stick to article-writing, if you find writing a chore. Do you have the resources? There is little point using pay-per-click, if you don't have the money to see it through.

Once you have decided how you are going to build your list you will of course need to make the list, this will in turn become two distinctly separate lists. One for the enquirers and another for the buyers.

What we all want is a list of buyers. Those people that buy once may be more likely than average to buy again. This then is one of the pieces of advice that you don't see given away too often. Don't spend your time on building a list of people that collect free reports or free e-books. They probably never have and never will buy anything on line. Instead, spend your time creating a good rapport with those on the buyers list. They will soon come to trust you and your advice.

You are looking for those people that would want your product or service. If your initial offer is made for a modest cost you will attract only those people that a genuinely interested. They may not immediately become buyers of your main product or products but they are far more likely to stay with you than the gatherers of free information.

List Building is a science, not an art. You can learn it with a little help. Follow me and quickly get to where you want to be.
Bob Stallard
http://www.popularlistbuilder.com/

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