In this installment of List Building Tips, I want to discuss a tactic that a lot of people never even think about.
Thank you pages.
Don't scratch your head. I haven't gone daft or anything like that. I know it seems like we're putting the apple cart in front of the horse. After all, don't you get then on your list and THEN sell them your product? Well, in a lot of cases, yes. And if that's your model solely, then this probably isn't for you.
However, some businesses actually sell multiple products and their initial contact with their prospects isn't through any kind of a list. They're sent directly to a sales page and from there, they make their purchase and that's it. You probably never hear from them again.
But what if you had multiple products related to the one that was just purchased? Wouldn't you like to be able to legitimately follow up with these customers to let them know that you in fact DO have other products that they might be interested in?
Well, thank you pages are a great way to do this.
After the purchase goes through, on your thank you page in addition to actually thanking them for purchasing the product, you let them know that you have a newsletter that will give them information about your product (maybe how to best use it) plus information on other related products that they might be interested in. As long as there is a close enough relation to the other products, there is a very good chance that your customers WILL sign up for your list.
The key to making this work is design. Remember, the main focus of the thank you page is to thank them for their purchase and give them the link to download their product. You don't want to do ANYTHING that will interfere with that process.
At the top of that list is NEVER forcing them to sign up for your list in order to get their product. You're going to get quite a few complaints unless you make it perfectly clear on your sales letter that they will have to sign up to a list in order to receive their product. And if you do this, it's probably a great way to kill conversions.
You also don't want to start pitching your list BEFORE you actually thank them and give them their download link. The pitch comes AFTER all that. You make it an invite and you make sure that you let them know that it is completely optional and that they will still get their product even if they don't sign up.
So what you want to do is entice them to sign up. There are plenty of ways to do this.
One way is to offer them a freebie that compliments the product that they just bought. You can call it an unadvertised bonus JUST for signing up for your list.
Another way is to maybe give them a coupon code that will give them a discount on the next product of yours that they purchase, again, all for just signing up for your list.
You can offer 3 days of training in order to use your product correctly. Or you can offer them lifetime updates of your product just for signing up for your list.
These are all ethical "bribes" and can work very well in building your list.
And the best part of this list is that it's one that already has people who have bought from you. If they bought from you once and were satisfied with their purchase, don't you think it's likely they'll buy from you again?
So don't neglect your thank you page.
It can bring you more list members than you realize if done properly.
To YOUR Success,
Steven Wagenheim
Want more great list building tips? Check out my review of Paul Myers' Profit Plan VI at Profit Plan VI and pick up 162 ways to build a large and responsive list.
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