For email marketing to be successful, it is imperative that a solid list be built. Not only is a good base list important, a continuing growth must occur in order to build upon the success. In email marketing, there is no such thing as too many names. Over the years, there have been methods proven to increase the size of an email list.
Make Joining a List Easy
It is the age of instant gratification, which includes getting signed up for programs and mailing lists. Putting a sign-up box or link on outgoing emails, a website, even on social network profile pages makes it simple and quick for people to sign up for emails. It only takes a few moments to get these links set up, creating a valuable opportunity to build a list.
Use Social Networking to Build a List
Social networks are extremely valuable when trying to build a client or email list. Once a brand is built, people should be given every opportunity to find out more information. Use a scheduling program, such as HootSuite to schedule tempting posts that include a link to the email sign-up form. Post status updates that are interesting and relevant in order to achieve the most success.
Offer Interesting Teasers to Build a list
Offers to join an email list must offer consumers something of interest. It is wise to pique the public's interest about the marketer's area of expertise. Teasers should be enough to gain attention, but not outrageous, such as, "Make 10,000 every day." Using teasers works more efficiently than hard-sell tactics for email lists. The sale can come later, after they have joined the email list and have learnt to trust you.
Offer Inclusion to the Email List to People Met
Business cards are a fantastic way to build an email list, provided they are handed out often. When someone offers a business card, it is common practice to offer one back. Be certain the link to an email is on it. Some business professionals verbally offer to send emails when they meet people who may be interested. A good number of potential clients are lost because people do not approach them offline.
Build a List by Giving Something Away
People love getting free things, regardless of whether the gift is valuable in and of itself. A great way to build an email list is by offering something of interest, such as an e-book or a consultation. If an e-book is offered, be sure it is legal to give away. This technique will appeal to those who want to know more about what is being offered, and shift the attention away from the fact that they are signing up to be on an email list.
The competition is stiff for email sign-ups of any kind. Set the provided information above the rest in some way, and do not miss any opportunity to entice someone to sign up for the emails. Every contact-online and off-is a potential addition to the email list. Without appearing pushy, take every advantage to get people to want to sign up for emails.
If you enjoyed this article by Kevin Ocasio, then be sure to check out his blog Results Focused Marketing at http://resultsfocusedmarketing.com/
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