It is really infuriating when you own a site and receive an incoming link which you don't really want. You are left with almost no option and need to depend on the mercy of the webmaster of the site which is sending incoming links. You can send emails asking him to remove the link and if he is kindhearted enough, he may oblige you. But if he is getting paid to do that he will not be so amicable and will not remove the link.
In this respect, it is important to understand how negative SEO works. Google takes into account different factors before deciding the worth and the rank of any site. One of the important factors is the quality of the site from where you are receiving your incoming links. If those sites are really low quality site and have low page rank (PR) then Google will consider your site to be low quality as well and will consequentially pull your site down. Negative SEO depends on this factor and try to pull down competitor's sites by sending them links from low quality sites.
The scenario is about to change as Google has introduced a new tool for the webmasters called the "Disavow Tool". What this tool does is that it allows the webmasters to report to Google about the incoming links which are unwanted. Google, in return, will not consider those links and those sites anymore to decide the rank of your site. This tool, thus, eliminates the need to depend on the whims of other webmasters. You can simply report to Google about those unwanted links and relax.
Obviously, Google can't remove those links but the links will be ignored and thus those links will become worthless. They simply will cease to affect your ranking.
Earlier, Google used to send warning emails if it found unnatural links, paid links or link exchange, asking the webmasters to remove each of those low quality inbound links. Google and other prominent search engines will rank your site better after removing those malicious links. This also helped users to receive a positive perception about your website.
But if some sites are stubborn, then you can't really get them to remove links to your site. In this case, this new tool is like a real blessing. You can simply use this tool to completely disassociate your site from those unwanted links. To your great luck, the tool is rather easy to use too. The steps are as follows:
1. Open Google Disavow Tools page.
2. Provide your domain name and validate it.
3. Upload the file which contains all the links you want to disavow.
After that Google will duly ignore those links and you will enjoy the benefits of only those links which you want.
Faiz Ahmed Faiz is working at Search Eccentric and writes on technology related topics.Search Eccentric offers diversified SEO Services for global clients.
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