How Your Website Can Get More Conversions

A very common question asked by business owners is: "how can my website get more conversions?".

Today we are going to share with you one very simple yet highly effective way to get better conversions from your website.

When we tell you it will make so much sense but for whatever reason most website owners do not seize the massive opportunity we are about to share with you.

How can my website get more conversions?

Before we carry on take a quick look at your analytics.

Notice how you're about page is one of if not the most viewed page of your website.

Now take a look at your about page, do you have any form of lead generation on the page?

Whether it's a contact form or a call to action, is it there?

If so then congratulations you have seized the massive opportunity to generate more leads from your website.

However if you do not have any form of lead generation on your about page then now is the time to take action.

Which lead conversion method works best?

In our personal experience's it is effective to have at least two methods on your about page:

A contact form - not a link to your contact page but instead a form they can easily fill out without leaving the pageCalls to action - at least two

This way you are increasing your chances of converting your visitors into leads.

Now you can't just include them anywhere, you have to weave them into the fabric of the page so that the visitor is naturally led to the calls to action and contact form.

You're visitors will appreciate the fact that they do not have to leave the page in order to contact you and by including calls to action such as an email list sign up they will be inclined to take action if they have liked what they have read and if it naturally leads them to take action.

Why don't many websites do this?

We believe it is just one of those default ways of thinking.

People have the preconception that an about page is just for telling the world who you are and what you do.

But by thinking this way they are missing an opportunity to get more leads.

Even those who study their analytics will be fully aware that their about page is getting a considerable amount of traffic.

But they see this as natural, "of course the about page is going to have a high amount of visitors that's common sense" they will say.

But people tend to leave it as that and they do nothing about this fact.

It really is so simple: if the majority of your traffic consistently views a specific page then why not through up a few lead generating methods and get tons of leads out of it?

Our challenge for you

Go ahead to your analytics and see just how much traffic your about page gets.Weave in a contact form and calls to action on your about page.Analyse how many leads now come through from that page.Tell us how well this tip has done for you

For free website advice and training go to our website: http://www.inboundhound.co.uk/

View the original article here